Episode 45

Your Marketing Budget is Going to the Wrong Place

Your next big revenue boost won't come from another expensive lead generation campaign. It's sitting right there in your customer database.

Marketing veteran David Baer pulls back the curtain on why most businesses hemorrhage profits by fixating on new leads while neglecting their goldmine of existing customers.

With hard-won insights from Broadway to wine country, David reveals the customer retention secrets that transformed his clients' businesses.

In this value-packed episode, you'll discover:

  • The shocking cost difference between new leads vs repeat customers
  • A simple card system that triggers referrals like clockwork
  • How a pool company's BBQ strategy created a referral tsunami
  • The $3 dog treat tactic that keeps high-end clients loyal
  • Warning signs your best customers are about to leave
  • Systems to measure and slash customer churn

Through detailed case studies and actionable examples, David shows how small strategic touchpoints create long-term customer loyalty without breaking the bank. His practical approach helps businesses of any size implement retention programs that work.

Grab David's free book The Prepared Marketing System at https://thepreparedgroup.com/book

About the Podcast

Show artwork for From The Trenches
From The Trenches
Success Shortcuts Revealed By Real-World Innovators Crushing It Right Now