Episode 39

The Unconventional Marketing Secrets That Generated $100K in Free Exposure

Most business owners waste thousands on marketing that gets ignored. Nathan Baws takes a different approach - using creative stunts and viral campaigns to generate massive exposure without spending a dime.

From walking across London's Tower Bridge wearing handwritten signs to leveraging "ugly" marketing that cuts through the noise, Nathan shares the unconventional tactics that helped him build 17 successful businesses.

Key takeaways:

  • The psychology behind viral marketing stunts
  • How to craft campaigns that demand attention
  • Ways to stand out in oversaturated markets
  • Using dopamine and mindset stacking for business growth
  • Techniques for reframing challenges into opportunities
  • Joint venture strategies for accessing new audiences

Nathan explains why asking better questions unlocks better marketing solutions and shares practical examples you can adapt for your business.

As a Shark Tank Australia alum and 2024 Guinness World Record holder, Nathan brings proven strategies that work in today's crowded marketplace.

Connect with Nathan:

Website: NathanBaws.com

Free Monthly Strategy Sessions: Register at NathanBaws.com

About the Podcast

Show artwork for From The Trenches
From The Trenches
Success Shortcuts Revealed By Real-World Innovators Crushing It Right Now